Abstract

Objective: The purpose of this article is to explore the extent of public focus on labor education. Methods: This study makes use of the Baidu Index as a tool for research and selects “labor education” as the keyword for a systematic collection and analysis of relevant data, spanning from November 19, 2018, to November 19, 2024. Results: Between 2018 and 2024, the search trend for “labor education” exhibited two distinct fluctuations. The first fluctuation had a slight peak and then rose gradually. The second peaked and then declined. Geographically, interest in labor education shows a consistent increase from the western to the eastern regions. In terms of population structure, females constituted the majority, individuals aged between 20 and 29 years old showed the greatest interest. Conclusions: As a research tool, Baidu Index effectively illustrates public interest in labor education and its correlation with national policy promotion.

Keywords: Baidu index, Labor education, Online interest, Big data, Data mining